Social media helps businesses find new potential clients by using users’ own shared information to identify interest. Rather than re-targeting users who search a certain term, social media advertising proactively finds relevant users before they even begin their search.
Social media benefits your business by allowing you to target your audience in a wider variety of ways than other online platforms. Stretching beyond general demographic and geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods.
Reach specific audiences by looking at their self-reported interests, activities, skills, pages/users they have engaged with.
Social media ads that drive the user to take some measurable action, can actually report on how effective the ad was in driving those conversions.
Reach audiences by uploading a list of email addresses, phone numbers, users IDs, or usernames. if you have a known group of people you’d like to reach, you can simply target them directly.
With connection targeting, you can reach people who have a specific kind of connection to your page, app, group, or event.