Social media helps businesses find new potential clients by using users’ shared information to identify interests. Rather than re-targeting users who search a specific term, social media advertising proactively finds relevant users before they even begin their search.
Social media benefits your business by allowing you to target your audience in various ways than other online platforms. Beyond general demographic and geographic data, social media advertising has opened the door to more profound interest, behavioral, and connection-based targeting methods.
Reach specific audiences by looking at their self-reported interests, activities, skills, and pages/users they have engaged with.
Social media ads that drive the user to take some measurable action can report on how effectively the ad drove those conversions.
Reach audiences by uploading a list of email addresses, phone numbers, user IDs, or usernames. If you have a known group of people you’d like to reach, you can target them directly.
With connection targeting, you can reach people with a specific connection to your page, app, group, or event.