Social media helps businesses find new potential clients by using users’ own shared information to identify interest. Rather than re-targeting users who search a certain term, social media advertising proactively finds relevant users before they even begin their search.
Social media benefits your business by allowing you to target your audience in a wider variety of ways than other online platforms. Stretching beyond general demographic and geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods.
Interest Targeting:
Reach specific audiences by looking at their self-reported interests, activities, skills, pages/users they have engaged with.
Conversion Tracking:
Social media ads that drive the user to take some measurable action, can actually report on how effective the ad was in driving those conversions.
Custom Targeting:
Reach audiences by uploading a list of email addresses, phone numbers, users IDs, or usernames. if you have a known group of people you’d like to reach, you can simply target them directly.
Connection Targeting:
With connection targeting, you can reach people who have a specific kind of connection to your page, app, group, or event.