The Evolution of the Marketing Funnel
Defining the Marketing Funnel
Strategies for Each Stage of the Marketing Funnel
The Benefits of Marketing Funnels
The Difference Between B2B and B2C Marketing Funnels
Marketing funnels often change depending on your customer base.
B2C customers often navigate the funnel alone or with trusted advisors like family and friends. B2C clients may never interact directly with a company representative.
B2B customers have larger, more focused buying groups. B2B consumers interact directly with sales representatives in the lower stages of the marketing funnel.
Adjusting your funnel to suit your user personas instantly makes it more effective.