Return on Investment (ROI) is a crucial metric for any business. It measures the amount of money gained or lost on an investment relative to the amount invested. Tracking ROI is significant for companies that invest in marketing because it helps determine their marketing campaigns' effectiveness. … Read more about Tracking ROI Down Funnel
ROI of Online Marketing
Measuring online marketing strategies' return on investment (ROI) is essential in digital marketing. Business owners and marketers want to know which type of online marketing delivers the highest ROI. There are many types of online marketing, such as social media marketing, email marketing, … Read more about ROI of Online Marketing