Digital Marketing Strategy
Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business’s online branding assets — digital advertising, email marketing, online brochures, and beyond — there’s a spectrum of tactics that fall under the umbrella of “digital marketing.”
The best digital marketers have a clear picture of how each digital marketing campaign supports their overarching goals. And depending on the goals of their marketing strategy, marketers can support a larger campaign through the free and paid channels at their disposal.
Search Engine Optimization
SEO has been proven to be one of the most cost effective forms of online marketing, delivering a higher return over time. Today, more sales offline are driven by research initiated on the Web. Open the flood gates and traffic keeps flowing.
Paid Search Marketing (PPC)
When it comes to PPC, digital display, paid social, remarketing or search ads, our strategies ensure near-term return on investment. Whether you’re looking to bring in new clients, or keep customers coming back for more, paid digital ads can help.
Social media benefits your business by allowing you to target your audience in a wider variety of ways than other online platforms. Stretching beyond general demographic and geographic data, social media advertising has opened the door to deeper interest, behavioral and connection-based targeting methods — whether that’s Facebook, Twitter, LinkedIn, Snapchat, Instagram, or YouTube.