Find out internet marketing tips to get your business website noticed by potential customers and search engines alike.
There’s no question that consumers are using the internet to navigate their way to local brick-and-mortar retailers. So study up, plan your budget and get in on the online marketing game.
Capitalize on Local Online Directories
Establishing this online presence is an important “to-do” for any business, but it’s especially powerful for companies that don’t have a website yet, since these listings essentially create mini-websites for your business.
Use Social Media to Promote Your Business
Although it would be great to keep up a blog, have an email campaign, and also have a presence on LinkedIn, Twitter, Facebook, Google+, and Instagram, most small business owners don’t have the time or resources to manage all of that. Identify at least one social media platform your business gravitates to and play to your strength.
Consider Pay Per Click (PPC) Advertising
Google AdWords helps you target local online customers by setting your pay-per-click ads to appear only when people search a particular city, state or region. There’s no minimum spending requirement–your daily budget is up to you.
This is an arena where you might prefer to hire a PPC specialist to run and manage your campaigns, but again, choose wisely. Running successful PPC campaigns is as much an art as it is a science.
Trustworthy website design means providing visitors with assurance that your business is a reputable brand, that your customers will get their orders on time, and that you stand behind your products.
Ask for Referrals
Don’t be shy about asking for customer referrals for your website or 3rd party websites like Yelp or Google+. The majority of people say they are willing to provide a referral if asked, but very few take the initiative to do it on their own.
Referrals make it easier to get in the door with new customers. If you aren’t asking for them, you are missing opportunities.
Explore Your Marketing Options
Figure out which marketing techniques work best for the time and resources you have available to your business. These inexpensive marketing tips will help you engage customers, build relationships, and ultimately keep your business at the top of their mind.
It’s not always about the budget you have to spend on marketing, it’s about the time and effort you put into it and above all, the impact it has for your customers.
Do you have another inexpensive, successful marketing tip that has worked for your business? Tell us about it below.
Funnls.™ is an Internet Marketing Company. We Build Awareness + Conversion to enhance your businesses’ online presence.
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