A Beginners Guide
The ultimate goal for every small business is for searches on Google is for them to receive quality leads. When done right you can receive a call from a prospect asking about how you can help them with their current problem.
A big question then becomes how we do that?
The answer lies in search engine optimization. Every month, over 11.944 Billion searches are done through the world. What we want to explore below are some of the main methods companies use to get a slice of that traffic for themselves.
Step 1: Understand Search Engine Basics
This starts with understands the three main types of traffic companies receive from search.
- Map Listings- Google Maps started in 2005 as a way for consumers to find local establishments on the platform. It became the world’s leading map application with new features added on a regular basis.
- Organic- Traditional search results from Googles search engine. We discuss more below about the algorithm that determines these rankings.
- PPC- Pay per Click campaigns are when a company pays for their search engine rankings through ads. These ads are traditionally on the top and right of the Google search.
Many third party sources also provide Google Ads on their site. Pay per click campaigns are also called Search Engine Marketing.
16-pages of SEO Tips
Using search engine optimization for your business is not a one size fits all task. Find the solutions that work for your business.
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